An opportunity map
Tied to P&L lines
Highest-value AI opportunities — bid leakage, job cost, AP/LOE, and the lines next to them — sized in dollars, not activity.
The First Step
Build vs Buy Review
One consulting front door for operators and for buy-side deal teams. Choose your path, submit the same form, or book Luther on Calendly. Map delivered in 5 business days from the working session.
Choose your path
Same front door. Different room.
For SMB and mid-market management teams who want technology that makes the company more valuable — better, faster, cheaper, more secure software, and a clear build-vs-buy call.
What you get
A map, not a pitch.
Feasibility & sequencing
What to do first
Each opportunity scored for feasibility and sequenced, so you know what to build first and what can wait.
Where NOT to spend
Discipline, in writing
Initiatives that will burn budget without moving a line — named, so you can stop funding blue money.
Who is in the room
Luther plus whoever owns the P&L lines in scope — typically CEO/COO and the ops or finance lead who can speak to bid desk, job cost, or LOE.
What to bring
A recent P&L (or the cost/revenue lines you care about). No deck required. Optional: one workflow that hurts — bid leakage, job cost variance, AP/LOE.
What you get
AI Due Diligence — and a room with an SLA.
P&L questions on this asset
Underwriting, not a dump
Diligence questions aimed at the income statement for the file in front of you — not a generic checklist.
VDR Ready in under 24 hours
Visual Data Rooms
Isolated room + standard taxonomy + admin invite + ingest bind + smoke — from materials access and a signed/paid order. Guests view-only by default. Product & pricing →
What in the room is noise
Cut the scavenger hunt
What to ignore, what to escalate, and whether the room changes this week of underwriting.
Who is in the room
Luther plus the deal lead / underwriter who owns the bid. Optional: one analyst who lives in the CIM or VDR.
What to bring
CIM or current data-room index, deal stage, and the decision date you're working to. Live files start under NDA. Form replies still within 3 business days — separate from the 24-hour room-provision SLA.
How it works
Intake → working session → map in 5 business days.
1
2-minute intake
Form below (or Calendly). We reply within 3 business days.
2
Working session
Operators: pressure-test build vs buy against your P&L. Deal teams: AI Due Diligence on the live file — software and AI strategy, execution, and costs.
3
Map in 5 business days
Clock starts at the working session — prioritized, dollar-sized output. Valuable even if we never continue.
Start
Get the Build vs Buy Review.
Prefer to talk first?
Not ready to talk?
Download the Green Money ROI Ladder worksheet
Score where each of your AI initiatives sits on the ladder — and what it takes to climb. We'll email you the PDF.