Our Story

We Built This for Ourselves First. Now We Deploy It for You.

Our custom AI agents weren't built in a lab. They were built to manage 16 AI agents across 4 business units — with governance, cost control, and full transparency. Now they're yours.

The Problem We Lived

Luther Birdzell runs four companies. A computer vision platform. An AI sales assistant. A consulting practice. And the infrastructure that powers all of them.

By early 2026, he had 16 AI agents running across all four businesses. Marketing agents, ops agents, finance agents, engineering agents. Powerful individually — but collectively? Chaos. No single view of what they were doing. No cost controls. No governance. No way to prove ROI to the board.

So he built custom AI agents.

Every AI agent gets OKRs, a budget, a skills profile, and a performance scorecard — managed through a single dashboard. Governance, security, compliance, cost tracking, and ROI reporting — all built in. The same system that manages 16 agents across 4 business units now scales to any organization.

Then he deployed it for clients. And they said the same thing: "I've never had this kind of visibility into what my AI is actually doing — and delivering."

About Luther Birdzell

15+ years at the intersection of data science and business strategy. 100+ AI projects across insurance, construction, software, and professional services. The pattern he kept seeing: companies deploying AI with zero governance, zero cost visibility, and zero accountability. Brilliant agents producing results nobody could measure. Data2Dollars exists to fix that — with an operating system that gives CEOs full control over their AI workforce.

What We Believe

🎯 Every CEO deserves visibility into their AI

Not as a luxury. Not next quarter. Today. If you're spending thousands a month on AI, you should see exactly what it's doing and what it's delivering.

🤖 AI needs governance, not just deployment

Deploying AI agents is easy. Managing them responsibly — with controls, budgets, and accountability — is the hard part. That's what we built.

🔨 We use what we sell

Every feature runs in our own business first — governing 16 agents across 4 business units. If it doesn't work for us, we don't ship it to you.

📐 Engineering quality matters

No sloppy MVPs that become tech debt. Clean architecture, automated testing, CI/CD on everything. Your business data deserves enterprise-grade reliability.

A JPL Technologies Company

Data2Dollars is part of JPL Technologies — a portfolio of AI-powered products and consulting services serving mid-market companies across construction, insurance, Software, and professional services.

See Your Industry Demo →

Talk to Luther Directly
📅 Get a Demo